New Businesses Coming to Waco in 2026

Waco continues to grow, and 2026 is shaping up to be a big year for new restaurants, retail stores, mixed-use developments, and entertainment projects. Whether you're a longtime resident, a prospective homebuyer, or simply curious about how the city is evolving, here's a look at some of the most anticipated additions coming to the Waco area.

Waffle House is Finally Coming to Waco

One of the most talked-about announcements this year is that Waffle House is actively finalizing plans for its first Waco location.

While the company hasn't publicly announced an address or opening date yet, city officials confirmed the restaurant is moving forward. For many Central Texans, Waffle House has become a road-trip staple, and its arrival fills a gap in Waco's late-night dining scene.

Pizza Ranch Expanding into Central Texas

Another newcomer expected in late 2026 is Pizza Ranch, a Midwest-based restaurant chain known for pizza, fried chicken, and family-style dining.

The restaurant is expected to open in the Parkdale Shopping Center on Richland Drive, bringing a dining concept that currently has very little competition in the Waco market.

Major Retail Development Planned Along I-35 South

The City of Waco recently approved a significant public-private partnership tied to a large-scale retail development near Interstate 35 South, New Road, and Loop 340.

While officials have not yet released the names of every tenant, city leaders have indicated the project is expected to attract national retailers, restaurants, and commercial users. This development could become one of the most impactful retail projects Waco has seen in years.

TJ Maxx Expanding in Waco

Shoppers will soon have another discount retail option as TJ Maxx is expected to occupy the former OfficeMax location off Waco Drive.

This addition strengthens Waco's retail corridor and provides another nationally recognized shopping destination for local residents.

Nordstrom Rack Planned for Waco

Luxury bargain shoppers have another reason to be excited. Nordstrom Rack is planning a new location in Waco near South Jack Kultgen Expressway.

The project represents a multi-million-dollar investment and is expected to further elevate Waco's retail offerings by bringing nationally recognized fashion brands to the area at discounted prices.

New Downtown Restaurants and Food Concepts

Downtown Waco continues to add new dining options.

At Union Hall, several new food and beverage concepts are expected to open, giving residents and visitors even more variety in the heart of downtown. These additions continue a trend that has helped transform downtown Waco into one of Central Texas' most active dining districts.

Brazos River Development Bringing Restaurants and Entertainment

Waco's riverfront is also seeing major investment.

The Brazos riverfront redevelopment project is expected to add new restaurants, entertainment spaces, residential units, public gathering areas, and pedestrian-friendly amenities. This project is designed to strengthen downtown connectivity while creating new opportunities for businesses and tourism.

What This Means for Waco Homeowners

New businesses do more than provide additional shopping and dining options. They often serve as indicators of economic growth and increased demand for housing.

As Waco continues attracting national retailers, restaurants, and large-scale developments, residents may benefit from:

• Increased employment opportunities
• Additional shopping and dining options
• Continued infrastructure improvements
• Stronger property values in surrounding areas
• Greater appeal to relocating buyers and investors

While growth always brings challenges, the level of private investment currently planned for Waco signals strong confidence in the city's future.

Looking Ahead

Between Waffle House, Pizza Ranch, TJ Maxx, Nordstrom Rack, new downtown restaurants, and major retail projects along I-35, Waco's business landscape is evolving quickly. The city continues to position itself as one of the fastest-growing markets in Central Texas, offering a blend of affordability, economic opportunity, and small-city charm.

For homebuyers considering a move to Waco—or current homeowners wondering where the city is headed—the next few years should be exciting to watch.